Business and Poverty: Opening markets to the poor
New Development Outreach showcases how forward-looking companies are reaching out to the 4 billion people who live on less than $5 a day….
Development OUTREACH - Flagship Magazine -Global knowledge for development - Learning programs of the World Bank
Website: http://www1.worldbank.org/devoutreach/
July 23, 2008—Can the private sector help transform the lives of the poor? Can poor producers and consumers in turn transform business models and shape new opportunities for companies?
For a growing number of innovative entrepreneurs, the most effective way to end poverty is to focus on the potential of the poor as the world’s largest and fastest-growing market of producers, workers, and consumers.
The current issue of Development Outreach magazine showcases how forward-looking companies are reaching out to the four billion or so people who make do with incomes of less than $5 a day.
The magazine captures the experiences of companies engaging with the poor, presenting a dozen case studies, including Unilever's Project Shakti network of women entrepreneurs, CEMEX's Patrimonio Hoy initiative, which provides housing to low-income communities in
Business and Poverty: Opening markets to the poor
—Guest Editorial
Djordjija B. Petkoski, V. Kasturi Rangan, and William S. Laufer
Highlights features of the Special Report that discuss the role businesses can play in addressing poverty, and offers case studies as examples.
The Next 4 Billion: Characterizing BoP markets
Allen L. Hammond, William J. Kramer, Robert S. Katz, Julia T. Tran, and Courtland Walker
Points out significant opportunities for market-based approaches to meet the needs of the 4 billion people at the base of the economic pyramid.
Creating Shared Value through Basic Business Strategy
Niels Christiansen
Demonstrates how Nestlé’s milk district model achieves a balance between meeting the needs of the poor and expanding Nestlé’s own business.
The Shakti Revolution
Gavin Neath and Vijay Sharma
Shows what can be done by a multinational firm (Unilever) in meeting both business and social objectives.
Social Issue-Oriented BoP Business and Japanese Companies
Mari Kogiso, Mia Matsuo, and Tokutaro Hiramoto
Shows how by engaging local companies Sumitomo could capitalize on a business opportunity while providing malaria prevention.
Lighting Africa
Katia Theriault, Lindsay Madeira, and Patrick Avato
Describes industry efforts to transform and accelerate the off-grid lighting market and extend benefits to the poor, with the support of the World Bank Group.
Developing the Local Supply Chain for the Contract of the Century
Ibrahim Ismayilov, Samir Taghiyev, Olga Godunova, and Farzin Mirmotahari
Summarizes how a BP/IFC partnership helped develop linkages between Azerbaijani SMEs and the global oil and gas industry.
Patrimonio Hoy
Shows how CEMEX’s progressive housing program took a proactive approach in
ZMQ Enabling Bottom-up Development
Subhi Quraishi
Tells the story of a small-sized company that helped social development by combining philanthropic efforts with its ICT products.
Business and Malnutrition
Marc Van Ameringen, Berangère Magarinos, and Michael Jarvis
Presents new business models that help to make foods available and affordable to the poor.
Bridging Gaps in Reproductive Health Care in Egypt through Private Sector Involvement
Andy Cole, Mohamed Afifi and Reem Salah
Illustrates the reproductive health project Takamol, which seeks to increase the availability and quality of reproductive health services.
Improving Health Improves Economic Well-being
Christy L. Wistar
Explores the positive impacts and unexpected challenges of Abbott’s investment in a public-private partnership to modernize
Access to Finance and Markets as a Strategy to Address Poverty
Nachiket Mor and Bindu Ananth
Emphasizes the value of access to financial services for the very poor through partnerships between banks and local financial institutions.
Bringing Bangladesh into the Digital Age
DEFTA Partners Group, The
Shows how a multistakeholder partnership improved access to ICT to enhance health and education services in
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