[EQ] Summary report: Some are more equal than others

Summary report: Some are more equal than others...

 

National Social Marketing Centre in collaboration with the Department of Epidemiology at University College London, 2008

 

The report provides selected topline findings from its current research programme exploring people’s attitudes to health inequalities and the social determinants of health.

 

Website: http://www.nsms.org.uk/public/default.aspx?pageID=5#equal

 

PDF: http://www.nsms.org.uk/images/CoreFiles/NSMC_1093_some_are_more_equal_than_others_Report.pdf

 

Key findings include:

- The better-off are happier, more optimistic and enjoy better health

- We want society to be fair, but the better-off know it is not

- We are aware of our own position in the social hierarchy relative to others

 

The results are based on a quantitative survey conducted in August 2008. More in-depth reports will follow in 2009, which include:

- A thorough interrogation of the quantitative survey

- A cluster analysis of the findings – looking to identify factors that differentiate between groups in the population

- Findings from qualitative deliberative workshops ran in London and the North-West of England

 

 

Social marketing for health and specialised health promotion Stronger together – weaker apart

A discussion paper

 

PDF online at: http://www.nsms.org.uk/images/CoreFiles/spec-health-discussion.pdf

 

“….This paper aims to identify for discussion the common ground – and differences – between specialised health promotion and social marketing for health, in the English context. We believe there is great value in a utilitarian approach to integration between the two, which would improve practice, the effective use of resources and the impact of interventions to improve health and reduce inequalities…”

 

 

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