A Framework for Disseminating Evidence-Based Health Promotion Practices
Jeffrey R. Harris, Allen Cheadle, Peggy A. Hannon, Patricia Lichiello, University of Washington, Health Promotion Research Center, Seattle, Washington;
Mark Forehand, Michael G.
Eustacia Mahoney, American Cancer Society,
Prev Chronic Dis - January 2012 Volume 9:110081.
Available online at: http://1.usa.gov/ysYbwJ
“…….Wider adoption of evidence-based, health promotion practices depends on developing and testing effective dissemination approaches. To assist in developing these approaches, we created a practical framework drawn from the literature on dissemination and our experiences disseminating evidence-based practices.
The main elements of our framework are
1) a close partnership between researchers and a disseminating organization that takes ownership of the dissemination process and
2) use of social marketing principles to work closely with potential user organizations.
We present 2 examples illustrating the framework: Enhance Fitness, for physical activity among older adults, and American Cancer Society Workplace Solutions, for chronic disease prevention among workers.
We also discuss 7 practical roles that researchers play in dissemination and related research: sorting through the evidence, conducting formative research, assessing readiness of user organizations, balancing fidelity and reinvention, monitoring and evaluating, influencing the outer context, and testing dissemination approaches…………”
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