Sustainable Lifestyles: Today’s Facts & Tomorrow’s Trends
SPREAD Sustainable Lifestyles 2050
Julia Backhaus, Sylvia Breukers,
UNEP/Wuppertal Institute Collaborating Centre on Sustainable Consumption and Production (CSCP)
Available online PDF [160p.] at: http://bit.ly/xnUjwX
“……….a synthesis of research, leading policy and practice, and stakeholder views on potential pathways toward sustainable lifestyles. The purpose of this report is to provide the necessary background information to support the SPREAD social platform participants in creating a holistic vision of sustainable lifestyles in 2050 and recommendations for a plan of action.
Because of the significance of housing, transport, food, health and society, this report focuses on these key domains. It aims to better understand the relationships between lifestyles, the conditions that frame those lifestyles, and the resulting sustainability impacts in
and roadmaps for more sustainable futures – from policy, research, business and civil society perspectives – are also examined in detail.
“…..· What makes a lifestyle sustainable?
· How to make sustainable lifestyles mainstream?
· How can we encourage positive trends to ensure a better future usage of our scarce natural resource base (including energy)?
The report delivers concrete examples of initiatives, such as the increase of solar water heaters (to 75% on
There is no ‘one size fits all’ solution as to how to motivate people to behave and live more healthy and sustainable. Successful initiatives are those that try to understand how to motivate and enable behavioural change among different groups of people. It is also important to make sustainable lifestyles easy, convenient, accessible and enjoyable. This requires the development of appropriate infrastructure (e.g. to encourage walking and cycling) and context-specific solutions (e.g, communal rental bikes in
Main themes in this report
1. Unsustainable lifestyle trends in
2. Trends toward sustainability: Promising practices and social innovation
3. Influencing behaviours: Understanding diversity, context-dependency and enabling change
4. Enabling environments: Infrastructure, innovation and multi-level, multistakeholder change processes
5. Policy solutions: Fostering prosperity and healthy, sustainable ways of living
Trends towards sustainability: promising practices and social innovation
Influencing behaviours: understanding diversity, contextdependency and enabling change
Enabling environments: infrastructure, innovation, economy, research and policy
Unsustainable lifestyles and consumption patterns
Lifestyles and the international agenda
Lifestyles and the economy
Lifestyles, political and business agendas
Sustainable lifestyles and consumption patterns
What are sustainable lifestyles ?
Global megatrends and European lifestyles
Population trends and urbanisation
Climate change and health
Economic growth, jobs, time and well-being
Accumulation of “stuff” and marketing
Technological and social innovation
Where are current trends leading us?
Challenges and opportunities for sustainable lifestyles
Health and society
Emerging themes for sustainable lifestyles
SPREADing sustainable lifestyles
Understanding people, their behaviour and motivations to change
Diverse and tailored options for more sustainable ways of living
Innovation, infrastructure and enabling environments for resilient lifestyle change
A framework for change
Defining strategies to mainstream sustainable practices
Changing norms and values
Overcoming lock-ins at the system level
Managing multi-actor and multi-level transitions
From theory to practice and small-scale to large-scale change
Policy initiatives for large -scale changes
Global level policy initiatives
EU level policies
Policy instruments for sustainable lifestyles
Roadmap and research initiatives for large -scale changes
Scenarios and roadmaps
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